Of course the fashion marketing strategy will take into consideration the price point that the company is trying to position itself and the product into. Also of great importance is who they think will be the ultimate consumer of the product. In order to sell successfully you must know your customer. You need a really good feel for what they want and how much they are willing to spend for it. It does you know good to have a product in the market that you are trying to sell at too high of a price. Nobody will buy it and you will be left with a deep loss.
Marketing Products is not what everyone seems to think it is. Most people jump to the conclusion that marketing is either advertising, the gathering of information from potential buyers, or just plain getting as many prospects to call on as humanly possible.
Well to a certain extent the above is true. Marketing products and advertising do go together. And so it is with information gathering and prospecting. But there is so much more to marketing.